Ronit Genik,
originally from Israel, grew up in Brooklyn, New York. Even from an early age, she knew her future was in fashion and graduated from Parsons School of Design in 2003.
After several years of designing at both small and large fashion companies, she decided to pursue her dream of starting her own fashion label. Reverie - or the state of daydreaming - reflects her thought process when designing her collections. She currently lives and works in Chelsea.